Create Your Own Story with Interweave Crochet Summer 2010

Jun 17, 2010


Storytelling: At Interweave we all see ourselves as storytellers, from the moment we choose a submission, to the photo shoot, to the choice of a projects name. A large part of that story is the location and wardrobe for the photo shoot. The photo shoot is a wonderful opportunity for us to transport you into a story of your own.

The first step for a photo shoot is location, location, location. It's as true for a successful photo shoot as for a booming business. Our editor Marcy Smith spends a few days with our photographer Joe before the shoot, scouting possible locations and making arrangements for a staging location where we can do hair, makeup, and clothing changes. The Summer 2010 photo shoot took place in the blocks surrounding the Interweave home office in downtown Loveland, Colorado.

 Charlotte Skirt by Doris Chan


Noontide Tee by Deb Burger      Mirth Sweater by Annette Petavy           Cool Wave Shawl by Sheryl Means
The location choice for each project is not completed on Marcy and Joe's first hunt. While the model is changing into the next crocheted project and it's carefully chosen outfit, Marcy, Joe, and whoever else is free pick up the crocheted garments for the next 2 or three shots or photographs of those projects and finalize a location. That location may require standing on a bench or leaning out while holding onto the railing. But each location lends a storyteller's flair to a project.

Can't you just see the Noontide Tee on a cruise ship or tropical location, the Marilyn Twin Set at a backyard party, or the Midsummer Night's Shawl on the streets of Spain?


Noontide Tee by Deb Burger          Marilyn Twin Set by Sarah Barbour Midsummer Night's Shawl by Lisa Naskrent

An important step in the story of a garment is the clothing in the photograph. We begin, of course, with the crocheted garment being highlighted and debate the rest of the clothing choice from there.

Sometimes the perfect outfit just jumps out at us, and sometimes we have to try 3 or 4 options like we did with the Cowslip Skirt.

Cowslip Skirt by Bonnie Paul


As you leaf through your issue of Interweave Crochet Summer 2010, pick your favorite project, and after you have finished your own crochet project, see what adventure it takes you on. Then post pictures in the member photo gallery on Crochet Me, because the best part of the crochet story is that you can create your own story.

May your story be full of wonderful adventures,

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NorahW wrote
on Jun 21, 2010 1:53 PM

These are so beautiful--I want to make several of them.  This brings me to something I've been wondering about--why don't these items get added to Ravelry, along with pictures, when the preview becomes available as the Interweave Knits projects do?  Crochet is just as stylish and beautiful!

Several of the projects have been added by various people, but most of them don't have pictures, which means they'll never appear on the front page of Ravelry under recent patterns, since only items with pictures show up there.

It probably would be good advertising since so many people look at Ravelry--they might see the projects and want to make some of them.  


Norah Willett

Toni Rexroat wrote
on Jun 22, 2010 12:19 PM

Thank you NorahW.

To answer your question, all Interweave patterns added to Ravelry are done so by the designer not by Interweave, so we have no control over what gets posted.

Thank you for your comment though and for bringing this to our attention. We can look into ways to help the designers.

NorahW wrote
on Jun 22, 2010 7:44 PM

Thanks,Toni!  I didn't know that.  For some reason the knitwear designers get theirs in right away with pictures, so I thought it was a magazine thing.  


NorahW wrote
on Jun 29, 2010 7:59 PM

Hi Toni,

I'm sorry to beat a dead horse, but I'm going to have to mention this again.  A new Knitscene is out.  I don't even know if it's in the stores yet, but already it's on Ravelry and so are most of it's patterns, with pictures.  They've appeared on the main screen, allowing many people to see them and add them to their queue and want to buy the magazine if they didn't already subscribe.

Knitscene does it.  I know Interweave Knits does it--I always know when there's a new IK coming out because I see a lot of beautiful new sweaters in the Ravelry new items.  If the other Interweave magazines can get the patterns up on Ravelry, why not Interweave Crochet?  Is crochet secondary?  Is the whole magazine just an afterthought?  It's going to be forgotten if the pictures can't get up where they can be seen.  Do the designers of crochet not use the Internet as much?  I can't believe that, since most of them have blogs.  

There must be something Interweave Knits and Knitscene is doing to get their designers to get the pictures on there, and I don't understand why Interweave Crochet can't do the same.

Again, I'm sorry to keep bringing this up but I really love Interweave Crochet and want to see it succeed.  I love the idea of a crochet magazine that has beautiful sweaters and shawls instead of just amigurumi or afghans.   I don't want to see it go down because people aren't buying it, when maybe the patterns aren't getting enough exposure.