The internet is a wonderful medium for sharing our crochet creations, and sites such as Etsy and Ravelry offer venues for selling finished projects as well as patterns.
But on the internet a buyer can't pick your crocheted hat up and feel the softness of the wool or looking closely at the detail of the stitching. They rely on your photography. Great photos of your projects can lead to purchases and will help bring customers back to your store. Let me share with you a couple of simple tips I have learned for taking better photographs.
Look at the size of your own computer screen and the size of the images I've included in this newsletter. They are fairly small. Many sites allow you to click on a photograph and enlarge it, but the images are still not very big. So use your photograph to get closer. If you are photographing a hat, such as the Blueberry Trellis hat at left, fill the photograph with that accessory. The pants or boots the model is wearing aren’t as important as being able to see the details of the hat. Include just a bit of the model’s shoulders, but focus on the garment you are promoting.
Simple backgrounds allow all of the viewers’ attention to focus on the crocheted piece you are highlighting. Creative people are easily distracted and can spend plenty of time trying to figure out the title of a book in the background or admiring the blouse on someone in the back of the shot.
Try using a solid colored wall like the one used for the T. Rex Hat and Mitts, or use a carefully hung sheet, or the side of a house as a backdrop. A brick, wood, or log wall as well as a monochromatic location where all of the elements except the object of your photograph are of similar coloring also works wonderfully. You want the viewer to immediately focus on your product.
If you can adjust the depth of field on your camera, you can also blur the background.
Photographing your projects can be almost as much fun as creating them. If you are new to photography, or if you want to improve your photographs, I suggest picking up a copy of The Crafter's Guide to Taking Great Photos. Author Heidi Adnum walks you through each step of the process with helpful hints and tips from camera basics to setting up the photograph to digital post production. I can't wait to see your project photographs!